The popularity of sea salt has opened up great opportunities for the food processing industry. In addition, the steady increase in consumer interest means this trend is here to stay.
Today, 95% of households surveyed are aware of sea salt and more than half actually have sea salt in their kitchens. Consumers believe sea salt is more natural, contains less sodium and delivers more taste than table salt. Many consumers will pay a premium price for foods containing sea salt, because these products are perceived to be healthier and have an “artisan” appeal.1
The top sea salt items purchased are chips, nuts and soups. But as the sea salt trend continues to gain steam, its applications are expanding fast. Sea salt can be used in any food processing application from canned vegetables or sauces to cheeses and meats. It’s particularly appropriate for products that are being refreshed or marketed to savvy, diet-conscious consumers. A sophisticated package redesign and the words “sea salt” can be all it takes to reach a new audience.
Cargill offers the largest sea salt portfolio of any domestic manufacturer, with varieties ranging from powder to untreated to extra coarse.
1 Cargill proprietary research 2011